Investment operating system · India

Advice, analytics and execution.
All in your own broker account.

Follow verified SEBI-registered research analysts, watch your portfolio the way an institution would, and send trades straight to the broker you already use. We never hold your money, and nothing executes until you allow it.

Non-custodialSEBI-registered advisorsBring your own brokerAES-256 encrypted keys
Live console — sample account
86Health
+12.3%Returns
1Advisor
Pending your authorisation
NIFTY 50 · 24800 CE
Buy 1 lot
  • VEDLBUY₹275.00
  • UPLBUY₹570.00
  • DIVGIITTSBUY₹1,267.00
  • PRICOLLTDBUY₹769.00
Execution halted. Open orders cancelled — holdings stay untouched in your broker.
Illustrative interface. Not a recommendation, not live data.
Advisor activity
Three ways in

One system. Whichever side of the screen you sit on.

Investors want clarity and one-click follow-through. Traders want an execution layer they don't have to build. Advisors want distribution and a record that stands up to scrutiny. Same rails underneath.

For investors

Manage a portfolio like a desk

See exactly where your holdings stand and act on advice from people whose registration and record you can check.

  • Portfolio health, concentration and drawdown analytics
  • Subscribe to SEBI-registered research analysts
  • Authorise each recommendation with one tap
  • Funds and holdings never leave your broker
Browse the marketplace →
For traders

Skip building the plumbing

You already have a strategy. What you don't have is order routing, retries, reconciliation and a risk layer that fails safe.

  • TradingView webhooks routed to your broker
  • Per-trade capital caps and daily loss limits
  • Manual trades in the same account stay separate from strategy positions
  • Full order and fill audit trail
See the execution layer →
For advisors (RA / RIA)

Publish once, reach every client

Send a call to a hundred subscribers without a hundred WhatsApp messages — and keep an auditable record of what you said and when.

  • Verified registration displayed on your profile
  • Timestamped, immutable recommendation log
  • Subscription billing handled for you
  • White-labelled portal under your own brand
Launch your platform →
Core infrastructure

Four layers, in the order a decision actually travels.

Most platforms give you one of these and leave you to glue the rest together. The value is in the joins: what you know, who you trust, what gets sent, and what stops it.

01Know where you stand

Portfolio health

Our quant engine reads your holdings continuously and answers the questions a monthly statement never does: is risk creeping up, are you quietly over-concentrated, which position is doing the damage.

Scores are computed from your actual holdings — not a questionnaire.

Portfolio health score Optimal
86of 100
Sharpe ratio (1Y)1.84
DiversificationHealthy
Largest position14.2%
Max drawdown (1Y)−8.6%

Next action: IT exposure is running hot on volatility. Review before adding.

02Choose who to listen to

Advisor marketplace

Every advisor on the marketplace is a SEBI-registered Research Analyst or Investment Adviser, with the registration number on the profile and the record kept by us, not by them.

Performance is shown as a full history — every call, including the ones that went wrong — with the period, the costs assumed and the method stated on the page.

Browse strategies
Registered analyst
Strategies listed3
Record kept byTrade Craft Prime
  • Registration verified against the SEBI register
  • Every call timestamped when published, never edited after
  • Hit rate, average loss and worst month shown alongside gains
03Get it done

Execution automation

The gap between reading a recommendation and having the position is where most returns leak. We close it — with your authorisation, into your broker, over official APIs.

Trades you place yourself in the same account are tagged separately and excluded from strategy P&L and risk limits.

One-tap authorisation

Signal arrives, you review symbol, side and size, you approve. Nothing is sent on your behalf without that tap unless you switch on standing authorisation for a strategy.

TradingView bridge

Point your alert webhook at your private endpoint. Your own strategies get the same routing, retries and risk checks as marketplace calls.

04Know what stops it

Risk & compliance guard

Trade Craft Prime is strictly non-custodial. Your capital sits with your broker, your limits sit with you, and the switch that stops everything is on this page — try it.

Limits are enforced before an order is sent, not reported after it fills.

Per-trade capital limit₹50,000
Max daily drawdown−2.0%
Open positions cap4
Emergency kill switch Armed — execution allowed
Getting started

Four steps, about fifteen minutes.

No new demat account, no transfer of funds, no code to write. If you already trade, you already have everything you need.

Step 01

Find a strategy

Filter the marketplace by instrument, holding period, drawdown tolerance and fee. Read the full record before you pay anything.

Step 02

Subscribe

Pay the advisor's fee on the platform. Cancel any month. The advisor sets the price; we show it before you commit.

Step 03

Connect your broker

Link Zerodha, Angel One, Upstox or Dhan through their official API. Keys are encrypted; withdrawal rights are never requested.

Step 04

Authorise and go

Signals arrive with full context. Approve them one by one, or set limits once and let the engine place orders within them.

Integrations

Works with the broker you already have.

Connected over official read-and-trade APIs. No new account to open, no money to move, no power of attorney.

Zerodha Kite
Angel One
Upstox Pro
Dhan
More on request

API keys are AES-256 encrypted at rest. We can place orders you authorise. We cannot withdraw, transfer or hold your funds.

For SEBI RAs, RIAs and brokers

Run your own advisory platform.

Your brand, your pricing, your client list. We supply the portal, the execution rails, the billing and the audit trail — you keep the relationship.

Full custom branding Direct payment gateway Subscription management Dedicated hosting Client onboarding & KYC handoff Exportable compliance logs
Talk to sales
Enterprise

What you hand over
and what you keep

  • Client relationshipYours
  • Fee and pricingYours
  • Recommendation recordYours, exportable
  • Servers and uptimeOurs
  • Broker integrationsOurs
TRADE CRAFT PRIME · X
86Health
+12.3%Returns
1Advisor
Pending authorisation NIFTY 50 · Buy
Executed 09:41 PRICOLLTD · Buy
Illustrative screen
iOS & Android · coming soon

Your dashboard, in your pocket.

Approve advisor signals from a push notification, adjust your limits between meetings, and hit the kill switch from anywhere — the same switch you just tried on this page.

Early access, launch-week pricing, and nothing else in your inbox.

See the whole record before you pay anyone.

Every published call, every drawdown, every fee — laid out the same way for every advisor on the platform.

Explore the marketplace →
Straight answers

The questions worth asking first.

If something here reads as vague, tell us — we'll rewrite it. Ambiguity in a document like this usually hides a cost.

Do you ever hold my money?

No. Trade Craft Prime is a technology platform, not a broker or a portfolio manager. Your funds and securities stay in your own broker account for the entire time you use us. We connect over the broker's official API with trading permission only — withdrawal and transfer rights are never requested and cannot be granted through the integration.

Is Trade Craft Prime giving me investment advice?

No. Advice on the marketplace is published by independent SEBI-registered Research Analysts and Investment Advisers, each shown with their registration number. We verify registration and keep the record; we do not originate, endorse or rank the calls, and we take no share of your profits.

What happens to my manual trades in the same account?

They are left alone. Orders placed by the platform are tagged at source, so strategy P&L, position counts and risk limits are computed from the platform's own ledger rather than your broker's account-level totals. If you buy something yourself on a Tuesday afternoon, it will not trip a strategy's daily loss limit or get squared off by it.

What if the connection drops mid-session?

The engine reconciles its ledger against your broker on reconnect. Small, short-lived differences are corrected silently; a difference that persists escalates to an alert rather than being quietly overwritten. Automated execution still carries technical risk, and you remain responsible for orders in your account — which is why the kill switch exists and why limits are enforced before an order is sent.

Are the numbers on this page real?

No — every figure on this page is illustrative sample data used to show the interface. Advisor pages carry actual published records with the period, methodology and assumed costs stated. Past performance, including backtested results, tells you nothing reliable about the future.

What does it cost?

Two separate charges, always shown separately: a platform subscription paid to us, and the advisor's own fee if you subscribe to one, set by that advisor. The 7-day trial covers the platform. Broker charges, exchange fees, GST and taxes are yours and are not collected by us.