Retail investors get opinions.
Institutions get infrastructure.
An Indian investor today can open an account in ten minutes and buy anything on the exchange. What they can't easily do is check whether the person advising them has a record, see what their portfolio is actually exposed to, or act on a call without fumbling it at 9:20am. We build the layer that closes that gap — without ever touching the money.
A market where every investor, whatever their capital, operates with the discipline of an institution — advice they can verify, risk they can see, and execution they control.
Discipline has never been a matter of intelligence or capital. It is a matter of infrastructure: a desk knows its exposure at any moment, checks a record before trusting a view, and has hard limits that fire without asking permission. None of that is expensive any more. It is just badly distributed.
To connect verified advice to the investor's own broker account — with analytics that tell the truth about a portfolio, a marketplace where advisors are judged on their full record, and execution that never leaves the investor's custody or control.
Three commitments follow from that sentence, and we will be held to them: we do not take custody, we do not hide the losing half of a track record, and we do not send an order the investor has not allowed.
We make money when you keep using the platform — never from your losses, your order flow, or an advisor paying for placement.
No profit share, no brokerage rebate, no paid ranking on the marketplace. If a business model can quietly reward us for you trading more than you should, we don't adopt it.
Five rules that decide arguments internally.
Principles are only real if they cost you something. Each of these has, at least once, meant shipping later or shipping less.
Your broker, your custody
Funds and securities stay where they are. We hold trading permission over official APIs and nothing more — no pooled accounts, no power of attorney, no withdrawal rights.
Show the whole distribution
A track record is the losses as much as the gains. Advisor pages show every published call for the full period, with the worst month, the hit rate and the assumed costs stated next to the headline number.
Authorisation before automation
The default is that you approve each trade. Standing authorisation exists, but you switch it on per strategy, within limits you set, and you can revoke it in one tap.
Risk limits are a feature, not a settings page
Per-trade caps, daily drawdown and the kill switch are checked before an order leaves the engine. A limit that only reports a breach afterwards isn't a limit.
Your own trades stay yours
Orders the platform places are tagged at source and kept in a separate ledger. A trade you place yourself in the same account never trips a strategy's loss limit or gets squared off by one.
Say it plainly or don't say it
No "assured", no "risk-free", no screenshot of a single lucky month. If a claim needs a footnote to survive, we rewrite the claim.
Two charges. Both visible before you pay either.
Advisors set their own fee and receive it directly. We charge for the platform. Neither of us takes a cut of your gains.
What we are, and what we are not.
We are a technology platform
Trade Craft Prime — X is operated by Trade Craft Technologies, Surat. We build software: portfolio analytics, a marketplace, order routing to brokers, and a risk layer. We are not a stock broker, portfolio manager, research analyst or investment adviser.
We do not originate advice, rank advisors for payment, guarantee any outcome, or hold client funds or securities at any point.
Advice comes from registered intermediaries
Everyone publishing on the marketplace is a SEBI-registered Research Analyst or Investment Adviser. Their registration number appears on their profile, we verify it against the public register, and they remain solely responsible for what they publish.
Registration by SEBI, membership of BASL and NISM certification do not guarantee an intermediary's performance or assure any returns.
Analytics & marketplace
Portfolio health scoring, verified advisor profiles, subscriptions and one-tap authorisation.
Broker execution
Zerodha, Angel One, Upstox and Dhan over official read-and-trade APIs, with pre-trade risk checks.
Mobile apps
Push authorisation, limit edits and the kill switch on iOS and Android. Waitlist open.
Positional strategies
Carry-forward positions on our own ledger, so multi-day strategies get the same separation intraday ones have.
Try it for a week before you trust it with anything.
Connect a broker in read-only mode if you like. Look at the analytics, read the full advisor records, and only then decide whether to authorise a single order.